• Summary

    Hi, I am Kenneth, I am Belgian, fluent in dutch, french and english and i am also Tech Savvy. I have worked as Director in a martech company. Today I work as Partnerships Manager in another martech company. I have built marketing strategies and action plans to increase brand visibility on various channels for companies acting in various industries. I have also had the opportunity to lead for a SaaS company a region representing approx. € 19 million recurring revenue and a team of 5 highly skilled professionals serving A-brand clients.

    Active Vlerick Business School Alumni and HEC-ULg Alumni, I mingle and network at alumni events as much as possible in order to become a better marketing and sales professional.


    Specialties: People Management | Strategic Client Management | e-business | Strategic Marketing | Digital Marketing | Business Development | Online Sales | Digital Communications | Web Content Management | Affiliate Marketing | Display Marketing | Social Media Marketing | Web Analytics

  • Experience

    broken image


    Partnerships Manager, Northern Europe - Nov. 2022 - present

    My main responsibility is to focus on the extension of the Actito business model through the recruitment and development of a portfolio of partners (agencies and integrators). The objective is to contribute to Actito's revenue growth by co-creating value with partners. I am responsible for finding, facilitating, and onboarding partners to develop Actito's presence and market share in Northern Europe.

    broken image

    Key Partners and Investments

    Founder and Owner - Nov. 2022 - present

    We deliver business and management consultancy services, Public Relations and communications services and other business support services.

    broken image

    Selligent Marketing Cloud

    Director, Client Success Benelux - Jan. 2021 - Nov. 2022

    In this role I manage a team of 5 highly skilled client success managers. Together we serve the Selligent client and partner portfolio in the Benelux. We are responsible for all client's revenue, ensure product adoption and maximise the client lifetime value over time.

    broken image

    Selligent Marketing Cloud

    Client Success Manager - Jul. 2019 - Jan. 2021

    At Selligent, I focus on helping Selligent clients embrace Consumer-First Marketing with proven solutions for insight-led engagement. Selligent Marketing Cloud is a marketing automation platform that enables B2C and B2B brands to engage consumers across all critical channels. It is the only marketing cloud built on a single code base, featuring AI and a Customer Data Platform with a universal consumer profile at the core of every action. As Client Success Manager I'm responsible to ensure a flawless onboarding and maximise the ROI of the client by the usage of our marketing automation platform.

    broken image

    Royal Boch

    Administrator - Jul. 2009 - Apr 2020

    Royal Boch® is the only Belgian ceramics manufacturer.
    We have been producing exceptional tableware items, decorative objects and artistic series for more than 170 years using traditional craftsmanship. Even today, many items are still handmade or finished manually.

    Since 1841, Royal Boch® ceramics has stood for excellent quality and a special, personal character. Various statistics show that Royal Boch® is considered by consumers to be among the top five Belgian producers of quality goods, all purveyors to the Belgian Household, which include Neuhaus [chocolates], Delvaux [leather goods], Spa [mineral water] and Jules Destrooper [biscuits].
    broken image


    Marketing and Communications Manager - Dec. 2017 - Jan. 2019

    At Mega I was leading the marketing and communications department. I had the opportunity to work on projects such as search engine optimisation, search engine marketing, media partnerships and social media marketing. I led a team of 2 young management trainees who were located in Leuven.

    broken image

    Worldline Global

    Global Go-to-market Manager - Jan. 2017 - Dec. 2017

    As Global Go-to-Market Manager I gave Strategic Marketing Advice and prepared go-t-market plans on various global product launch projects in various countries where the company operates. I also worked on local projects such as the launch of a B2B webshop for the local business line and on the digitalization of the marketing activities for Spaar&Pluk (Epargnez et Cueillez).

    broken image

    Worldline Global

    Product Manager - Jul. 2016 - Fev. 2017

    For the Merchant Services Business Unit I'm responsible for 5 products that are part of the Value Added Services Portfolio.


    My responsabilities as Product Manager are:


    - Implementing the Product Strategy covering a period of 0-1,5 year.

    - Full P&L responsibility of the product for the running fiscal year over countries.

    - Responsible for the product life cycle & roadmap up to 12-18 months.

    - Ensure all aspects of products in ownership are covered with support of the following departments: Strategy, Legal, IT, CS, pre-sales, billing, roll-out, integration, training, manuals, GTM and Marketing (Product SPOC).

    - Contribute to the strategic process, objectives setting & vision.

    - Report on the overall status (product life cycle) of the product on a monthly basis.

    - Organise product network with commecrial operations, PS & GTM.

    broken image

    The House of Marketing

     Senior Consultant - Aug. 2015 - Aug. 2016

    For years companies call upon The House of Marketing for strategic marketing consulting and marketing implementation services. The House of Marketing equals a dynamic team of passionate marketers who are at the forefront of marketing thanks to its innovative approach. The experienced team actively helps its customers to make the transition towards a future-proof and omnichannel customer experience, driven by marketing automation. The House of Marketing commits to its clients to increase their marketing impact towards profitable, sustainable growth.



    - Sector: Banking | Function: Digital Campaign Manager | Activities: Short and Mid Term Communication Plan for Trading Activities

    - Sector: Professional & Business Services | Function: Project Manager | Activities: Market Analysis Medical Expertise Services

    - Sector: e-Payment Services | Function: Senior Product Manager | Activities: Product Management

    broken image

    The Ring Ring Company

    Marketing Manager - Mar. 2014 - Aug. 2015

    Competencies developed:
    - Linkedin Ads
    - SEO
    - SEA (Adwords)
    - Social Media Management (LinkedIn, Twitter, Facebook, Google+)
    - Web Analytics (Google Analytics)
    - Wordpress CMS
    - Events (eshop expo, proximus mobile xperience...)
    broken image

    Space Verandas

    Marketeer (freelance) Oct 2013 - Mar 2013
    Competencies Developed:
    - Online Lead Generation via Website
    - E-Mail Marketing
    - Social Media Marketing
    - Community Management
    - SEA
    - SEO
    - Offline Marketing (Press, Events (Batibouw))
    broken image

    Gaming 1

    Marketing Manager Gaming 1 - Aug. 2012 - Sep. 2013

    For Circus.be, Circusbet.be & Circus.es:
    - Marketing and Communication plan
    - Online Marketing Strategy
    - Reporting About Marketing Campaigns
    - Optimize Subscriptions and Deposits
    - Implement & Optimize CRM
    - Community Management & Online Reputation
    - Marketing Actions on the field
    - E-Mail Marketing
    - Affiliate Marketing (via networks and own platform)
    - Display Marketing
    - TV & Radio campaigns
    - Press Relations
    broken image

    Groupon Belgium

    Marketing Manager - Jan 2012 - Aug 2012

    - Elaborate and execute communication strategy
    - Build and implement marketing plan
    - Manage public relations
    - Guarantee a good execution of marketing operations
    - Manage Groupon Affiliate Program in Belgium
    - Manage Groupon Display Marketing Activities in Belgium
    - Animate and coordinate Groupon concept through social media
    - Refer to marketing director benelux
    broken image

    Decoratio.com ltd

    e-business consultant (freelance) - Oct 2011 - Dec 2011

    - audit existing e-commerce solutions
    - prepare e-marketing budget and plan
    - find & evaluate relevant partners to optimize e-shop
    broken image

    UNIGRO, dept of Saint-Brice NV

    e-marketeer - Jun 2011 - Dec 2011

    - Coordinate web evolutions and web maintenance
    - Reporting on the online sales chanel via Google Analytics and Adobe Omniture
    - coordinate several projects with external partners e.g. product recommandations and multivariate Testing
    - Activate customers and prospects via Twitter
    broken image

    Royal Boch

    Marketing & Web Manager - Dec 2009 - Apr 2011

    - Build and maintain the e-commerce website
    - Build and update the corporate website
    - Create and activate social media accounts on Facebook, Twitter and Foursquare
    - Create and manage Adwords account
    - Manage e-mail marketing campaigns
    - Manage relations with newspapers
    - Provide customer support for B2B and B2C clients
    - Find relevant partners for Royal Boch in terms of marketing, search engine optimization, web maintenance and logistics
    broken image

    The House of Marketing

    Junior Consultant - Aug. 2007 - Dec. 2009

    Interim manager / Project manager / Consultant for clients wanting advices requesting marketing expertise

    e-business at a belgian utilities giant:
    - Build strategic vision of the retail website
    - Redefine corporate communications website
    - Create efficient dashboards

    Marketing Business at a belgian utilities giant:
    - web content management,
    - new website development,
    - mailing campaigns,
    - distribution and management of promotional material,
    - support for the development of the public authorities strategy
    - support for the development of the green strategy.
    broken image

    Carat Duchatelet

    Project Manager (Internship) - May 2007 - Jul. 2007

    Manage the storage and the selling of car parts from OEM's. These parts were removed from the company's final product. These parts will be sold through a new distribution channel.
    broken image


    Internship - Jan. 2006 - Mar. 2006

    Internship providing experience in all the bank departments

    A superior man is modest in his speech, but exceeds in his actions.

  • Skills

    Marketing Management


    Digital Marketing

    Marketing Strategy

    Web Analytics

    Social Media Marketing

    People Management

  • Education

    broken image

    Vlerick Business School

    2019 - 2019

    Digital Transformation Leadership Certificate

    broken image

    Solvay Brussels Business School

    April 2017 - May 2017

    E-commerce and Digital Marketing Certificate

    broken image

    Vlerick Leuven-Gent Management School

    General Management, Master 2006 - 2007
    Activities: Vlerick Investment Club Member Business Game Euromanager Business Game Gulfways and IMEx
    broken image

    HEC-ULg - Ecole de Gestion de l'Université de Liège

    Management Engineering, Master 2004 - 2006

    Specialisations: Marketing and Finance

    Activities: - Aresce- Entrep'runners

    broken image

    HEC-ULg - Ecole de Gestion de l'Université de Liège

    Management Engineering, Bachelor 2000 - 2004


    broken image

    Athénée Royal de Chênée

    1993 - 1999


  • Let's Chat!

    broken image
    broken image
    broken image
    Brussels Area, Belgium
    broken image

    Download my CV

  • Contact me!